How do you find this site? (in 3 words)
Since I only have 3 words, I’d say “This Is Bland!”
I would replace “bland” with a ruder term if this was not school work.
Who do you think the site is created for?
People who want affordable yet somewhat stylish clothes from a chain outlet that need to find the
location of a store or its phone number to ask for enquiries. There’s no list of the products offered-
limiting its use. You can’t order online, you can’t ask for oversea delivery, you can’t even see any of
thier products offered! Therefore its main use is for contact and location information.
What are the good attributes of the site (in terms
of usability, aesthetic issues, etc)?
First of all, if you are living in the 1990s, the site is well suited for a lower resolution monitor- it is
rather simple. It is so simple, that it is hard to point out usability errors- all the links provided are in
plain sight, and makes sense. The tab system works, it requires low bandwidth and loading times,
some of the text is easily readable.
What are the bad attributes of the site?
Time for me to rip this site to bits. First of all it’s really bland and uninspiring. A pale yellow background
is good for readability, but if most of the space is taken up by it, it looks like a complete washout.
If you are going to market fashionable clothes to picky youngsters, a bland website is not going to help.
It seems a person designed it in 1998 and never bothered to update its design, thinking “this is sufficient!”
BUT NO, it says Copyright 2005-2006! It was recently made!
This person also had no idea what he was doing- a validation check reveals a whopping 111 errors on the
main page! This is partly because of no DOCTYPE set, but this is 2005we are talking about. DOCTYPES
where available for use by then!. Therefore poor future compatibility.
Also, although the images are well optimized, some of them are crap. They SCANNED in their “This Card”
at ridiculously low quality and put it there, when it would be simpler to just open illustrator and make a new
, perfect looking card. Especially when the card’s design consists of just text on a pink background.
The gift vouchers look horrible, with no design or color theory applied- just a random pile of bordered text
in sickening colors on a head-whacking background that gives no aesthetic appeal at all. It’s supposed to be
fashionable! some of the text is light gray on pale yellow background. Hard to read.
You get the distinct feeling that the people at the shop did not want to hire a web designer, but tried to do
it themselves some free web design tool that they leaned to use overnight.
